Full crawl & indexing review
We crawl your site like a search bot and compare it against what Google reports in Search Console.
- Status codes and redirect chains
- Canonical and meta robots checks
- Indexed vs submitted page analysis
We crawl your site like a search bot and compare it against what Google reports in Search Console.
We make sure search engines are pointed at the right pages and away from the clutter.
We validate existing markup and add schema that accurately describes your business and content.
A plain-English fix list ranked by impact, then we implement the fixes or work alongside your developer.
The detail
A technical SEO audit in Kenya looks at the parts of your website that search engines depend on before they ever read your copy: whether Google can crawl your pages, whether it chooses to index them, how your URLs redirect, and whether your structured data is valid. If those foundations are broken, better content and more links won't move the needle much. Our audits are for Nairobi businesses, NGOs, schools and online stores that have a live site they suspect is underperforming in search, or that are about to redesign or migrate and want to keep the visibility they already have.
It is different from a content review. We are not rewriting your headlines here; that is what keyword research and on-page SEO is for. We are finding the plumbing problems: pages blocked by a stray robots.txt rule, thousands of thin filter URLs from an e-commerce plugin soaking up crawl attention, canonical tags pointing at the wrong version of a page, or an XML sitemap still listing URLs that return 404.
We start with access to Google Search Console and, where available, your analytics and hosting. Search Console shows what Google itself reports: indexing status by page, crawl stats, Core Web Vitals field data, manual actions and structured data enhancements. That becomes the baseline we measure against later.
We crawl the site the way a search engine bot would, mapping every reachable URL with its status code, canonical, meta robots directive, title and internal links. This is where redirect chains, orphan pages, duplicate titles, mixed HTTP and HTTPS versions and broken internal links show up.
We compare what should be indexed with what actually is. Sites built on JavaScript-heavy themes or page builders sometimes load key content only after scripts run, so we check the rendered HTML too. We also look at how the site handles www versus non-www, trailing slashes, pagination and URL parameters.
We validate existing schema markup and flag missing types that genuinely fit your content. We review XML sitemaps so they list only canonical, indexable pages that return a 200 status, and confirm they are submitted in Search Console.
Every issue is ranked by likely impact and effort. You get a plain-English report, not a spreadsheet with hundreds of rows. Then, unless you prefer your own developers to handle it, we implement the fixes: redirect maps, robots and canonical corrections, sitemap regeneration, schema deployment, template changes and internal link repairs.
At the end of an engagement you should have a site where every important page returns a clean 200 status, points to itself as canonical, is listed in the sitemap and is reachable within a few clicks of the homepage. Everything else, from old campaign pages to plugin-generated archives, is redirected, noindexed or removed on purpose.
We measure progress in Search Console: the share of submitted pages that are indexed, the reasons listed under "not indexed", crawl errors and structured data warnings. Over the following weeks we watch impressions and clicks for the pages we fixed. We don't promise rankings; Google decides those. What a technical cleanup reliably does is remove the obstacles that stop good pages from competing at all.
The most frequent problem is not a missing audit but an unused one. Plenty of businesses have paid for an automated report that scores the site out of 100 and lists hundreds of "errors", most of them trivial. Nobody knows which five matter, so nothing gets fixed. When choosing a provider, ask three things: will they tell you which issues matter most for your business, will they implement the fixes or work directly with your developer, and will they check Search Console afterwards to confirm each fix worked?
Other mistakes to avoid: noindexing a page and blocking it in robots.txt at the same time (Google can't see the noindex if it can't crawl the page), redirecting every old URL to the homepage during a redesign, and adding schema that describes content not actually visible on the page. Each of these can quietly undo months of work.
Technical SEO also overlaps with performance. If the audit shows slow templates or poor Core Web Vitals, we hand that to our website speed optimization work rather than burying it in the report.
If you want to know what is holding your site back in search, start with a conversation. Tell us your URL, what has changed recently and what you need search to do for the business. Book a discovery call and we'll explain what a technical SEO audit would cover for your site and how we would approach the fixes.
FAQ
Can't find your answer? Ask our team — we reply within one business day.
It depends on the size of the site, the platform it runs on and whether you want us to implement the fixes or only report them. A 20-page brochure site and a store with thousands of products are very different jobs. We quote after a discovery call and a quick look at your Search Console data.
The audit itself is usually a matter of days to a couple of weeks, depending on site size and how quickly we get access to Search Console and hosting. Implementing fixes takes longer for larger sites, and Google then needs time to recrawl pages before changes show in Search Console.
No honest provider can guarantee rankings. An audit removes technical barriers so your pages can be crawled, indexed and understood properly. Where you rank afterwards also depends on your content, competition and reputation. For many sites, fixing technical issues is the step that lets other SEO work finally pay off.
Search Console access is essential because it shows how Google actually sees your site. For the audit alone, read-only access is enough. If we are implementing fixes, we also need CMS or hosting access, which we request with the minimum permissions required and which you can remove at any time.
Yes, ideally. An audit before a redesign records which pages currently earn traffic and links, so the new site can keep them or redirect them properly. Many traffic drops after a relaunch come from missing redirects and changed URLs that could have been planned for in advance.
Yes. We work on WordPress, WooCommerce, Webflow, Shopify and custom-built sites. If a fix needs deeper development work on a custom platform, we write clear instructions for your developer or agree the changes with them before touching anything, so nothing is changed on your platform without your team knowing about it.
Why Venda for technical seo audit
We build and maintain websites as well as optimize them, so we fix issues at the template and server level instead of just listing them. You get a short, prioritized report written for decision-makers, not an automated export. We work directly in your CMS or with your developers, and we check Search Console afterwards to confirm each fix actually took effect.