Sikam funitures

Ecommerce Development , Web Design and Development

Project Information

Category

Ecommerce Development

Client

Sikam Funitures

Date

July, 2023

Project Overview

Sikam Furniture, a premier Kenyan furniture brand, sought to expand their market reach by establishing a strong online presence. Known for their high-quality, stylish furniture collections tailored to the modern Kenyan home, Sikam Furniture wanted an e-commerce website that would showcase their product offerings, provide a seamless online shopping experience, and establish them as a go-to furniture brand in Kenya.

Venda Technologies was chosen to design and develop a user-friendly, visually appealing e-commerce platform that reflects Sikam Furniture’s brand identity and supports their business objectives.

 


Objectives

 

  1. Brand Identity and Experience
    Create a website that captures the brand’s elegance and craftsmanship while providing a smooth and enjoyable shopping experience.

  2. Seamless User Experience (UX)
    Ensure a mobile-responsive, fast-loading website that allows users to easily browse, search, and purchase furniture.

  3. Product Showcase
    Provide a visually rich display for product categories, allowing users to view furniture items in detail and understand their specifications.

  4. Sales and Conversion Optimization
    Develop a platform optimized for conversions, including streamlined navigation, easy checkout, and strong calls-to-action to improve the shopping experience.

  5. Backend Management
    Build a content management system (CMS) that allows Sikam Furniture’s team to easily manage inventory, product descriptions, pricing, and orders.


 

Challenges

 

  • Brand-Consistent Design
    Sikam Furniture’s visual identity needed to be harmonized with an e-commerce platform, ensuring brand cohesiveness without sacrificing functionality.

  • High-Quality Image Optimization
    Ensuring the website could load high-resolution images of furniture items without compromising speed was essential for user experience and SEO.

  • Scalable Infrastructure
    Developing a system robust enough to handle high traffic while allowing Sikam Furniture’s team to manage and update the site independently was crucial.


 

Solution & Approach

 

1. Design and UX Strategy

  • Visual Identity: Created a sleek, modern design with a neutral color palette, aligning with Sikam Furniture’s brand tone. The design emphasized clean lines and white space to allow furniture images to stand out.
  • User Journey Mapping: Analyzed the customer journey, placing key touchpoints for easy product discovery, clear product categories, and quick links to popular collections.
  • Mobile Optimization: Ensured a fully responsive design to cater to mobile shoppers, a significant user base in Kenya’s growing e-commerce market.

2. Product Catalog and CMS Integration

  • Integrated a flexible CMS allowing Sikam Furniture’s team to update product information, add new collections, and manage pricing without technical assistance.
  • Created a Product Zoom feature, enabling users to view furniture items up close, with multiple angle shots and color variations for each product.

3. SEO and Digital Marketing

  • SEO Optimization: Optimized on-page SEO for each product page, including keyword-rich descriptions and meta tags for higher search engine ranking.
  • Blog and Resource Pages: Included a blog section for content marketing, where Sikam Furniture could post articles on interior design trends, furniture care tips, and more.

4. Conversion Rate Optimization (CRO)

  • Intuitive Navigation: Developed a clear navigation menu that categorizes products by room type, collection, and material to enhance product discoverability.
  • Wishlist and Cart Functionality: Integrated wishlist and save-for-later features to allow users to shortlist their favorite items for future purchases.
  • Streamlined Checkout Process: Simplified the checkout process to a few steps, including secure payment options and a guest checkout feature.

5. Analytics and Reporting

  • Integrated Google Analytics and a custom dashboard for Sikam Furniture’s team to monitor site traffic, user behavior, and sales trends, helping them make data-driven decisions for future marketing and inventory strategies.

 

Outcome

 

The Sikam Furniture website achieved all project objectives, delivering a seamless e-commerce platform that strengthened the brand’s online presence. Key results included:

  • Enhanced User Engagement: The visually appealing layout and mobile responsiveness led to a 50% increase in time spent on the website.
  • Improved Conversion Rate: The simplified navigation and checkout experience resulted in a 30% increase in conversion rates in the first quarter post-launch.
  • Increased Organic Traffic: SEO efforts and optimized product descriptions drove a 40% increase in organic traffic, drawing in users actively searching for furniture solutions.
  • Efficient Backend Management: Sikam Furniture’s team was able to manage content, product listings, and orders effectively through the custom CMS, saving time and resources.

 

Client Feedback

“Working with Venda Technologies has transformed our business. The e-commerce site is not only beautiful but also incredibly easy for us to manage. Our customers love the smooth shopping experience, and we’ve seen a significant increase in online sales. Thank you for helping us bring Sikam Furniture to the digital space!”