Cleft and Sounds is a rising music band based in Nairobi, known for their dynamic live performances and event hosting. They needed a platform to sell tickets, showcase their music, and provide a seamless experience for their growing fanbase. Venda Technologies was approached to design and develop a modern, user-friendly website that would serve as a central hub for the band’s activities.
Objectives
Ticketing System: Implement an event ticketing system with MPESA integration for convenient payments.
Event Promotion: Create an engaging platform for showcasing upcoming events, performances, and venues.
Music Showcase: Provide a space for fans to listen to or purchase their music.
E-Commerce: Enable the sale of band merchandise online.
Brand Visibility: Design a visually appealing website that reflects the band’s vibrant and modern identity.
Solution
To achieve these objectives, Venda Technologies developed a custom website with the following features:
1. Custom Ticketing System
Integrated a booking system with MPESA STK push functionality for quick and secure payments.
Automatically generated QR-coded tickets delivered via email.
2. Events and Schedule Management
Developed an intuitive event calendar showcasing upcoming gigs and performances.
Included detailed event pages with venue information, performance schedules, and ticket purchase options.
3. Music and Media Gallery
Built a media section for streaming or downloading the band’s latest tracks and albums.
Added a photo and video gallery to capture the band’s live performances.
4. E-Commerce Integration
Set up an online store for Cleft and Sounds merchandise, offering secure checkout and order tracking.
5. User Experience and Design
Designed a vibrant and responsive user interface with bold typography and a dynamic color palette that reflects the band’s energetic persona.
Optimized the site for both desktop and mobile devices to ensure a seamless user experience.
Challenges
Ensuring seamless MPESA integration with minimal downtime.
Developing a ticketing system that automatically verifies QR codes at event entrances.
Maintaining a balance between visual appeal and site performance to accommodate users with varying internet speeds.
Outcome
The website successfully launched in January 2025, meeting all project objectives. Since its launch:
Ticket Sales: Increased by 35%, with fans praising the ease of booking and secure payments.
User Engagement: Monthly site visits doubled, with an average session duration of 5 minutes.
Merchandise Sales: Merchandise revenue grew by 25% in the first month.
Brand Visibility: The website has received positive feedback for its design and usability, enhancing Cleft and Sounds’ online presence.
