Briospher is a newly established tax and auditing firm that provides professional services to businesses of all sizes. As a startup, Briospher wanted to establish a strong brand presence with a modern and professional logo that would communicate trust, reliability, and expertise in financial services.
The Chalange
Briospher approached Venda Technologies with the request to design a logo that would represent the firm’s values and vision. The key objective was to create a clean, sophisticated logo that would appeal to their target market—business owners, entrepreneurs, and corporate clients.
Challenges
- Briospher was starting from scratch with no prior branding, so the logo had to set the foundation for their brand identity.
- The design needed to balance professionalism with modernity, ensuring it was approachable yet authoritative.
- The logo had to be versatile, working well across various platforms such as business cards, websites, and corporate documents
What did
Tecnologia do
Design Process
1. Understanding the Client’s Vision
We started by holding a discovery session with the Briospher team to fully understand their brand’s mission, target audience, and the tone they wanted to set. Their focus was on projecting professionalism, integrity, and clarity in their financial services. The keywords they emphasized were “trust,” “precision,” and “modern efficiency.”
2. Conceptualization
After the briefing, we moved to the brainstorming and sketching phase, where multiple concepts were explored. The design team focused on combining symbols of precision and trust, such as geometric shapes, while keeping the design minimal and modern.
- Geometric Shapes: We opted for circular and shield-like shapes to symbolize unity, protection, and structure, all elements that align with financial expertise.
- Typography: The font selection aimed to be clean and professional, avoiding anything too ornate or casual. We experimented with serif and sans-serif fonts to find the perfect balance of traditional and modern.
3. Refinement
We developed three initial concepts and presented them to the client. After feedback, we refined one concept that resonated with the client the most: a minimalist design with a circular icon and bold, modern typography.
- The circle represented the completeness and trustworthiness of the brand.
- The clean lines and simple design ensured versatility across mediums.
- We incorporated a subtle symbol resembling a checkmark within the icon, signifying accuracy and approval—core aspects of auditing and tax services.
4. Color Exploration
We explored various color palettes that aligned with Briospher’s industry. Shades of blue and yellow were chosen to evoke feelings of trust, stability, and growth. After several iterations, we finalized a combination of navy blue and a lighter teal accent to add a modern touch without compromising professionalism.
5. Final Design
The final logo features a sleek, modern design with a geometric icon and clean typography. The design is versatile, allowing it to be scaled down for small collateral like business cards or expanded for larger formats such as signage or websites.
- Primary Color Palette: Navy blue for trust and professionalism, with a teal accent for a fresh, modern touch.
- Typography: A bold sans-serif font that conveys authority and clarity, while remaining approachable.
Results
- Client Satisfaction: The Briospher team was extremely pleased with the final logo, noting that it perfectly captured their firm’s values while also being modern and adaptable.
- Brand Identity Foundation: This logo now serves as the cornerstone of Briospher’s brand identity, allowing them to create cohesive marketing materials, including business cards, stationery, and a professional website.
- Versatility: The design works well across various digital and print platforms, ensuring consistent brand recognition.
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